IA y ¿arte?
BRANDING, CAMPAIGN
In this campaign, our intention was to represent two paths towards the same outcome: the creation of art. One path would involve artificial intelligence, while the other would involve human beings. The goal was to spark a debate: whether we perceive AI as an adversary to the role of the artist or as a tool to be utilized in our favor.
I played a key role in developing the brand identity strategy, creating the visual system, and designing various supporting materials. Additionally, I was responsible for website design development and crafting social media communication.
I colaborated with Marta Palacios to do all this work c:
IA y ¿arte?
BRANDING, CAMPAIGN
In this campaign, our intention was to represent two paths towards the same outcome: the creation of art. One path would involve artificial intelligence, while the other would involve human beings. The goal was to spark a debate: whether we perceive AI as an adversary to the role of the artist or as a tool to be utilized in our favor.
In this proyect I contributed to the development of the brand identity strategy, the visual creation of the system, and the design of the product packaging. I also did the development of the website design and the design of communication on social media.
I colaborated with Marta Palacios to do all this work c:
